name-brand

name-brand
name-brand ˈname-brand adjective [only before a noun] MARKETING
a name-brand product is made by and sold under the name of a well-known company:

• Some people will only buy name-brand breakfast cereals.

* * *

name-brand UK US adjective [before noun] COMMERCE
used to describe a product that has the name of the company that made it on it, especially when the company is well-known and can charge higher prices for its products: »

They buy old name-brand cartridges, fix or replace worn parts and insert new ink or toner.

»

name-brand clothing/drugs/goods

used to describe a company that is well-known, and which can therefore charge higher prices for its products: »

He recommends buying a computer from a name-brand supplier.

Compare GENERIC(Cf. ↑generic), OWN-BRAND(Cf. ↑own-brand), NATIONAL BRAND(Cf. ↑national brand), STORE-BRAND(Cf. ↑store-brand)

Financial and business terms. 2012.

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Look at other dictionaries:

  • name brand — noun A make of an article bearing a manufacturer s distinguishing name • • • Main Entry: ↑name * * * noun, pl ⋯ brands [count] : a product that is made by a well known company clothing stores that sell name brands at low prices compare ↑brand… …   Useful english dictionary

  • name brand — n AmE a popular and well known product name >name brand adj [only before noun] ▪ name brand climbing gear →↑brand name …   Dictionary of contemporary English

  • name-brand — name′ brand adj. 1) cvb brand name 1) 2) cvb brand name 2) • Etymology: 1940–45 …   From formal English to slang

  • name brand — n. 1. a well known brand or trademark 2. a product bearing such a brand or trademark * * * …   Universalium

  • name brand — n. 1. a well known brand or trademark 2. a product bearing such a brand or trademark …   English World dictionary

  • name-brand — /naym brand /, adj. 1. brand name (def. 1). n. 2. See brand name (def. 2). [1940 45] * * * name brand adjective. = brand name. * * * name brand adj, always used before a noun name brand clothing …   Useful english dictionary

  • name-brand — /naym brand /, adj. 1. brand name (def. 1). n. 2. See brand name (def. 2). [1940 45] * * * …   Universalium

  • name brand — noun a) A trademark, or a distinctive name for a brand, or for a range of products by a single manufacturer b) A product having such a mark or name …   Wiktionary

  • name brand — commercial name, unique name used for a particular manufacturer s version of a product (ex: NIKE sneakers, REEBOK sneakers, etc.) …   English contemporary dictionary

  • brand name — ˈbrand name noun [countable] the name given to a product by a company so that the product can easily be recognized by its name or design: • The company s brand names include Izond, Lacoste, and Evan Picone. • Swatch is a well known brand name… …   Financial and business terms

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